“The best quality in the world”
Seafood from Scotland has appointed Chef Monica Galetti as ambassador for Scottish seafood, the first appointment of its kind in the industry. Monica will encourage buyers, restaurant owners and chefs across the UK to purchase and serve more seafood from Scotland by promoting its quality, flavour and versatility.
Monica’s passion for premium, responsibly sourced seafood is well known, and well-represented across Scotland’s coastal communities. In preparation for her role, she travelled around the country, meeting people at all stages of the supply chain including oyster growers, fish smokers, salmon farmers, and more.
She said: “As an industry we have a collective responsibility to introduce different species to consumers, in a way that encourages them to look beyond the familiar. For me, Scottish seafood is synonymous with the best quality in the world, and we definitely need to be shouting about it.”
Sea the People
Monica’s position as ambassador is part of Seafood from Scotland’s wider Sea the People campaign, designed to promote the quality of Scotland’s seafood – and the dedicated people who produce it.
Monica added: “The Scottish seafood industry depends on the men and women who devote their lives to the craft. I am in awe of their knowledge and skills, and their commitment to provenance at every stage of the supply chain.”
Adam Wing, Head of Trade Marketing for the UK, Americas & New Markets, said: “Scotland’s fishing industry is one of the oldest in the country and many businesses have been handed down the generations. Our campaign will showcase the knowledge and wisdom that has been cultivated and passed on over hundreds of years in businesses, families and communities, resulting in the premium quality seafood that Scotland produces day after day.”